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- Portland, Ore., voting on water fluoridationMore News Video Buy AP Photo Reprints PORTLAND, Ore. (AP) — Oral health and politics collided Tuesday as Portlanders — proudly nonconformist and environmentally minded — decided whether their city remains the largest in the U.S. without public fluoridation. Voters had weeks to make their choice in the mail-ballot election. But by Tuesday it was […]
- Liberace film throws spotlight on gay rights at Cannes festivalBy Belinda Goldsmith CANNES | Tue May 21, 2013 10:54am EDT CANNES (Reuters) – The relationship between the flamboyant pianist Liberace and his young lover dazzled at the Cannes film festival on Tuesday and threw the spotlight on gay rights at the movie industry’s largest annual gathering. Director Steven Soderbergh said he struggled five years […]
- La Dolce Vita plays out with Italian films at CannesBy Alexandria Sage CANNES | Tue May 21, 2013 1:22pm EDT CANNES (Reuters) – Paolo Sorrentino’s “The Great Beauty,” a nostalgic, melancholic ode to the eternal city Rome, is one of several films that touch on the unraveling of contemporary Italy in official selection at the Cannes film festival this year. Also competing for the […]
- Carol Burnett to receive top honor for American comediansTue May 21, 2013 2:39pm EDT (Reuters) – Actress and comedienne Carol Burnett will be honored with the Mark Twain Prize for American Humor, the top award for American comics, the John F. Kennedy Center for the Performing Arts said on Tuesday. Burnett, 80, whose Emmy-winning sketch comedy program “The Carol Burnett Show” was a […]
- Citing fatigue, director Ang Lee leaves pilot of TV series ‘Tyrant’LOS ANGELES | Tue May 21, 2013 5:33pm EDT LOS ANGELES (Reuters) – Oscar winner Ang Lee canceled his plans to direct the pilot of new U.S. television series “Tyrant,” saying on Tuesday that he needed to rest after spending four years working on 3D fantasy-adventure film “Life of Pi.” Lee, 58, signed on to […]
- CBS takes key ratings crown for first time in 21 yearsTue May 21, 2013 6:13pm EDT (Reuters) – Broadcast network CBS said on Tuesday it won this season’s ratings race among the 18-to-49 age group most prized by advertisers, claiming its first victory in that audience in 21 years. CBS, a unit of CBS Corp, snatched the title from News Corp-owned Fox, which had dominated […]
- Rare "Harry Potter" first edition fetches record auction priceTue May 21, 2013 10:20pm EDT (Reuters) – A unique first edition of “Harry Potter and the Philosopher’s Stone” annotated by author J.K. Rowling has sold for a record 150,000 pounds ($227,421) at a London charity auction, Sotheby’s said on Tuesday. The 1997 book, featuring handwritten notes, 22 original illustrations and a 43-page “second thoughts” […]
Eleven Steps to sell great copy in Emails pt.7
Step Seven: Say it early
People going online are often busy and impatient, and will often scan just the first few sentences of emails. You may only have one paragraph to communicate the meat of your message, so use it wisely. You can round out with more detail later in the main part of your email. Try to create your first paragraph as a “mini-telegraph” for your message, with a link to your web site, and you’ll get the quick and restless readers to act.
