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- WHO: Scientific red tape mars efforts vs. virusMore News Video Buy AP Photo Reprints GENEVA (AP) — International efforts to combat a new pneumonia-like virus that has now killed 22 people are being slowed by unclear rules and competition for the potentially profitable rights to disease samples, the head of the World Health Organization warned Thursday. Dr. Margaret Chan, in a blunt […]
- Hobby Lobby tests birth-control coverage mandateMore News Video Buy AP Photo Reprints DENVER (AP) — In the most prominent challenge of its kind, Hobby Lobby Stores Inc. asked a federal appeals court Thursday for an exemption from part of the federal health care law that requires it to offer employees health coverage that includes access to the morning-after pill. The […]
- WikiLeaks documentary spotlights complexity of Julian AssangeBy Zorianna Kit LOS ANGELES | Fri May 24, 2013 9:11am EDT LOS ANGELES (Reuters) – WikiLeaks founder Julian Assange may claim to be a champion of transparency, but when an Oscar-winning filmmaker wanted to shine a light on his rise to fame after publishing secret U.S. diplomatic cables on his website, Assange was none […]
- One Direction sweeps awards for most popular social media starsBy Patrick Johnston SINGAPORE | Fri May 24, 2013 10:15am EDT SINGAPORE (Reuters) – British boy band One Direction has swept the inaugural awards recognizing the most popular people in social media globally, coming top in four out of 10 categories at a star-studded ceremony in Singapore. One Direction was named most popular music group, […]
- Television wins new respect from movie elite at Cannes festivalBy Belinda Goldsmith CANNES | Fri May 24, 2013 10:20am EDT CANNES (Reuters) – Actors and directors gathered for the world’s leading movie showcase in Cannes this week said television was increasingly luring top talent and should no longer be seen as artistically inferior to the big screen. TV series like “The Wire,” “Homeland”, “Mad […]
- Psy imposter caught living the high life at Cannes film festivalCANNES | Fri May 24, 2013 11:14am EDT CANNES (Reuters) – A man pretending to be South Korean rapper Psy talked his way into glitzy parties at the Cannes film festival and posed with fans until he was spotted drinking champagne by the real Psy’s manager. Psy, in Singapore on Thursday night to perform at […]
- Forget Michael Douglas, Liberace’s poodle is top dog at CannesBy Alexandria Sage and Rob Lang CANNES | Fri May 24, 2013 12:04pm EDT CANNES (Reuters) – A white poodle with cataracts stole the limelight from Hollywood star Michael Douglas by winning the Palm Dog award during the Cannes film festival on Friday. Critics at the prestigious festival on the Mediterranean coast may have hailed […]
Eleven Steps to sell great copy in Emails pt.7
Step Seven: Say it early
People going online are often busy and impatient, and will often scan just the first few sentences of emails. You may only have one paragraph to communicate the meat of your message, so use it wisely. You can round out with more detail later in the main part of your email. Try to create your first paragraph as a “mini-telegraph” for your message, with a link to your web site, and you’ll get the quick and restless readers to act.
